How an australian freight forwarder’s website unexpectedly went viral

“How an Australian freight forwarding and logistics company turned an ordinarily invisible B2B industry into a global digital experience — and unexpectedly attracted hundreds of thousands of visitors from around the world.”

In the weeks following its launch, the United Carriers website began attracting attention from designers, developers and content creators around the world. Independent creators began recording reviews, reactions and walkthroughs of the website and sharing them with their own audiences.

Across a selection of this independently created content, videos featuring the United Carriers website over the last 2 weeks have now accumulated more than 12 million combined views.

The resulting attention has introduced United Carriers to an audience far beyond what we anticipated when the project began.

Our own website analytics have subsequently recorded a significant increase in international traffic and new visitors, which we continue to monitor.

• How we communicate.
• How we develop technology.
• How we build our team.
• How we solve problems.
• How we represent our customers.

An unexpected responsibility

In the weeks following its launch, the United Carriers website began attracting attention from designers, developers and content creators around the world. Independent creators began recording reviews, reactions and walkthroughs of the website and sharing them with their own audiences.

Across a selection of this independently created content, videos featuring the United Carriers website over the last 2 weeks have now accumulated more than 12 million combined views.

The resulting attention has introduced United Carriers to an audience far beyond what we anticipated when the project began.

Our own website analytics have subsequently recorded a significant increase in international traffic and new visitors, which we continue to monitor.

We often ask ourselves this question, trying to find the answer in the anti-plagiarism similarity report, forgetting that the anti-plagiarism system is not designed to show you plagiarism, but to make it easier for you to find plagiarism. Plagiarism is the use of text, creative, copyright without reference to the author. If a piece of text that can be called the creative part of the author’s work, say, his analysis was used in your work, then you must credit the author. Let’s not forget that by crediting the author in our work, we will not only prevent violation of the law, but also show respect for the work of the author, since we would like to be respected.

What does the law say about plagiarism?

In almost all countries of the world, legislation clarifies the concept of plagiarism, copyright infringement, violation of the principles of academic integrity and clarifies responsibility for violation of the law. Therefore, pay attention to what the law in your country says, as well as the procedures adopted by your university.